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How To Use YouTube To Market Your Martial Arts School

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Every day YouTube receives more than 1 billion unique visitors. And according to Nielsen research YouTube reaches more than US adults between the ages of 18 and 34 that any cable network. Statistics like these show just what a powerful marketing channel YouTube can be. Best of all creating and posting YouTube videos is completely free. Here you will learn how you can use YouTube to market your martial arts school. Benefits of using YouTube to market your school Using YouTube to market your skills has a number of benefits. Firstly, it’s a great way to create awareness of your … Continue reading

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Martial Arts Marketing Part III: The Power of Email

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Email marketing is one of the most cost effective ways of marketing online. If there was one change you could make to your martial arts business to increase its success it would be this: Start collecting email addresses. Email allows you to develop a relationship with potential students so that they can get to know you and your school. It also allows you to communicate with your existing students which helps with retention. To undertand the power of email, picture someone who is looking for a new Karate school to join. The potential student searches online, visiting the local Karate … Continue reading

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Martial Arts Marketing Part II: Twitter

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According to Twitters own statistics there are currently over half a billion active, registered users of the social media site and each day over 180 million unique people use Twitter. That means that there is a very good chance that there are potential students for your school on twitter. Right now they are tweeting about martial arts or actively looking for a school to follow. The Magnet Strategy The magnet strategy works as follows. On a consistent basis (3 – 5 times a day) you tweet about subjects related to the martial art that you teach. This should not be … Continue reading

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Martial Arts Marketing Part I: Becoming an Authoritative Resource

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The following strategy is one of the most effective ways of driving a consistent stream of potential students to your website. But be warned – this is a long term strategy, that requires consistently to be effective. With this strategy you will be creating highly valuable, evergreen content that you will place on your website. Think of each of these pieces of content as being like little salesmen. The only difference being that they will continue to work for years to come without you having to pay for them! The first step is to make a list of all of … Continue reading

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Mixed Martial Arts Online Marketing

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If you are starting a new mix martial arts school or you need more customers then you should be marketing online. Online marketing is the fastest and most cost effective way to find new students. Here we will look at some of the most effective ways of mixed martial arts marketing online and how you can get started. Before you begin you are going to need somewhere that you can direct online traffic. Many martial arts schools use their Facebook fan page as their home base. However I recommend instead that you setup your own website. If you setup your … Continue reading

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How to Start a MMA Gym

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MMA has been called the “Fastest Growing Sport in the World” with a fan base that grows every single day. Unlike some other sports, many of its fans want to do more than watch. They also want to get in on the action and learn MMA skills for themselves. This has created a lot of market opportunity for the MMA entrepreneurs to start a MMA gym. One of the great things about the MMA industry is that students are not afraid to spend money. Forbes estimates that over $USD250 million is spent on the UFC alone each year. That number … Continue reading

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How to Start a Taekwondo School

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So you have decided to start your own Taekwondo School. It is an exciting time, but there are some important decisions that you need to make before you open a martial arts business. To help you make the right ones you will find below, the key business questions you need to ask and think about when starting your Taekwondo School. Key Business Questions When Starting a Taekwondo School Big vs. Small How big do you want your Taekwondo School to be? This decision will have a major effect on many of the other choices that you make. Bigger schools can … Continue reading

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How to Open a Martial Arts Business

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Before you can open a martial arts business there are certain fundamentals of the business you will need to think about. We will list and discuss the most important aspects of the business to consider before opening a martial arts school. What Business Aspects to Consider Location: Where are you going to open your school?  Location will play a large role in the success or failure of your school so you need to give it proper consideration. There are two main aspects to location cost and utility. By cost we mean how much will your preferred location cost you in … Continue reading

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How to Become a Karate Teacher

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If you are thinking of becoming a karate teacher, chances are that you have been studying for many years. You love karate and how it has changed your life. Now you would like to help change other people’s lives, doing what you love. It is Possible Before we begin, let’s be clear. It is possible to become a full time Karate instructor, make a comfortable full time income and not compromise on your beliefs or teaching style. There are plenty of examples of karate teachers who have achieved just that. Teachers who have been in business for decades. So if … Continue reading

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Five Great Martial Arts Marketing Ideas

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Getting new students is the lifeblood of martial arts school. Unfortunately some of the best teachers of martial arts, are not always the best at marketing their school. Even martial arts schools that are thriving can benefit from improving and diversifying their marketing mix. Below you will find the 5 great martial arts marketing ideas to attract high paying students. Google Adwords Google adwords is the largest online advertising platform in the world. It uses a pay per click (PPC) model, which means you are only charged when a viewer clicks on your ads. You also are required to bid … Continue reading