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Martial Arts Marketing Plan and USP

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You have a dream of running a successful martial arts school. You have put in time and effort to hone your skills and you want to share your knowledge with others. However, you cannot merely open a school and believe that the presence of the facility alone will be enough to attract students. This means you need a martial arts marketing plan and USP…your unique selling proposition. How to Make a Martial Arts Marketing Plan When you start to develop your marketing plan, be sure to keep an open mind and be willing to embrace different types of advertising that … Continue reading

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Martial Arts Software Essentials

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martial arts software

If you are running a martial arts school or you are thinking about opening one of these schools, you need to make sure that you have all of the right equipment in place. One of the pieces of equipment most often forgotten, especially new owners, is the martial arts school management software. There are a number of software options on the market today and many of these martial arts management software programs have a number of benefits that can help to make running your martial arts school much easier. Benefits of Martial Arts Software Running your school should be a … Continue reading

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Best Martial Arts Insurance for Your School

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If you own a martial arts school, then you have to become very familiar with insurance for your dojo. You know how important self-defense is in real life. It’s time that you learned more about how the insurance can provide your school with the defense it needs. Even though you might be very skilled, and you may believe your school to be a safe place to train, that does not mean you can forego martial arts  insurance. If you have poor coverage, it could mean that an accident could prove the end of your school. Naturally, you are always going … Continue reading

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Starting Your Own Martial Arts School

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You have a passion, great martial art skills and have an entrepreneurial spirit to be starting your own martial arts school. From here the place to start is with a business plan that maps out how your will achieve that goal. Benefits of a Martial Arts School Business Plan Business plans include a time frame in which to achieve goals and objectives you have set for your martial arts school. They give you control of your business, provides a framework in which to identify shortfalls, explore alternatives and reduce uncertainty when starting a martial arts school. A martial arts school … Continue reading

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Martial Arts Marketing Part IV: Local Online Directories

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Promoting your martial arts school in local online directories provides two major benefits.The first of these is the number of direct visitors that they can bring to your business. Local directories are great because everyone who sees your listing will be in your area and so is a potential student for your school. There is another important advantage to local directories as well. Google and other search engines will be able to see that you have links from multiple directories back to your own website. This will help to increase its page ranking for local search results. It helps to … Continue reading

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How To Make More Money From Your Martial Arts School

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There are basically two types of customers – existing customers and new customers. One mistake that some martial art school owners make is to concentrate solely on marketing to new customers, and neglecting that pot of gold which is existing customers. Marketing to your existing customers can be much more profitable and is easier than trying to get new people through the door. Your existing customers are already taking your classes. They perceive you as an expert and they enjoy what it is that you offer. More importantly you have gone-one of the most difficult problems that any small-business owner … Continue reading

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Flyer Marketing For Your Martial Arts School

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  Flyers are one of the most cost-effective and effective ways to start marketing your martial arts business. But there’s a big difference between a successful flyer and one that doesn’t really work. Use these tips to improve your martial arts marketing flyers   Tip #1 – Keep it simple The the famous advertising copywriter Robert Fleege once noted that “An ad is finished only when you no longer can find a single element to remove”. Try to keep to the minimal amount of text required to get across the message that you want. A good flyer will have no … Continue reading

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How To Create A Martial Arts Marketing Strategy

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Imagine that you want to get from New York to Chicago but you have never been there before. You jump in your car, turn on the engine, put it into gear and you start driving. Only you have forgotten one very important thing – you don’t actually know how to get there. These days many of us have GPS systems in our car which mean that we may not need a map. But there really isn’t a GPS system for your Martial arts business. If you want to make real money from your martial arts school then you need to … Continue reading

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How To Use Press Releases To Get Attention For Your Martial Arts School

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Just opened your martial at school? Running summer classes? Student just won a national permanent? It’s all great news that you should share with the general public. Press release marketing is a great way to get more attention for your martial arts school. Thanks to the Internet press release marketing is less expensive and easier than ever before. There are now a number of free press release websites where you can submit releases for distribution. Advantages of press release marketing Exposure for your school – If you have something positive happening at your school then you want as many people … Continue reading