Category: Marketing your martial arts school

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Martial Arts Marketing Plan and USP

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You have a dream of running a successful martial arts school. You have put in time and effort to hone your skills and you want to share your knowledge with others. However, you cannot merely open a school and believe that the presence of the facility alone will be enough to attract students. This means you need a martial arts marketing plan and USP…your unique selling proposition. How to Make a Martial Arts Marketing Plan When you start to develop your marketing plan, be sure to keep an open mind and be willing to embrace different types of advertising that … Continue reading

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Martial Arts Marketing Part IV: Local Online Directories

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Promoting your martial arts school in local online directories provides two major benefits.The first of these is the number of direct visitors that they can bring to your business. Local directories are great because everyone who sees your listing will be in your area and so is a potential student for your school. There is another important advantage to local directories as well. Google and other search engines will be able to see that you have links from multiple directories back to your own website. This will help to increase its page ranking for local search results. It helps to … Continue reading

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Flyer Marketing For Your Martial Arts School

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  Flyers are one of the most cost-effective and effective ways to start marketing your martial arts business. But there’s a big difference between a successful flyer and one that doesn’t really work. Use these tips to improve your martial arts marketing flyers   Tip #1 – Keep it simple The the famous advertising copywriter Robert Fleege once noted that “An ad is finished only when you no longer can find a single element to remove”. Try to keep to the minimal amount of text required to get across the message that you want. A good flyer will have no … Continue reading

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How To Create A Martial Arts Marketing Strategy

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Imagine that you want to get from New York to Chicago but you have never been there before. You jump in your car, turn on the engine, put it into gear and you start driving. Only you have forgotten one very important thing – you don’t actually know how to get there. These days many of us have GPS systems in our car which mean that we may not need a map. But there really isn’t a GPS system for your Martial arts business. If you want to make real money from your martial arts school then you need to … Continue reading

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How To Use Press Releases To Get Attention For Your Martial Arts School

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Just opened your martial at school? Running summer classes? Student just won a national permanent? It’s all great news that you should share with the general public. Press release marketing is a great way to get more attention for your martial arts school. Thanks to the Internet press release marketing is less expensive and easier than ever before. There are now a number of free press release websites where you can submit releases for distribution. Advantages of press release marketing Exposure for your school – If you have something positive happening at your school then you want as many people … Continue reading

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How To Use YouTube To Market Your Martial Arts School

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Every day YouTube receives more than 1 billion unique visitors. And according to Nielsen research YouTube reaches more than US adults between the ages of 18 and 34 that any cable network. Statistics like these show just what a powerful marketing channel YouTube can be. Best of all creating and posting YouTube videos is completely free. Here you will learn how you can use YouTube to market your martial arts school. Benefits of using YouTube to market your school Using YouTube to market your skills has a number of benefits. Firstly, it’s a great way to create awareness of your … Continue reading

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Martial Arts Marketing Part III: The Power of Email

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Email marketing is one of the most cost effective ways of marketing online. If there was one change you could make to your martial arts business to increase its success it would be this: Start collecting email addresses. Email allows you to develop a relationship with potential students so that they can get to know you and your school. It also allows you to communicate with your existing students which helps with retention. To undertand the power of email, picture someone who is looking for a new Karate school to join. The potential student searches online, visiting the local Karate … Continue reading

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Martial Arts Marketing Part II: Twitter

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According to Twitters own statistics there are currently over half a billion active, registered users of the social media site and each day over 180 million unique people use Twitter. That means that there is a very good chance that there are potential students for your school on twitter. Right now they are tweeting about martial arts or actively looking for a school to follow. The Magnet Strategy The magnet strategy works as follows. On a consistent basis (3 – 5 times a day) you tweet about subjects related to the martial art that you teach. This should not be … Continue reading

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Martial Arts Marketing Part I: Becoming an Authoritative Resource

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The following strategy is one of the most effective ways of driving a consistent stream of potential students to your website. But be warned – this is a long term strategy, that requires consistently to be effective. With this strategy you will be creating highly valuable, evergreen content that you will place on your website. Think of each of these pieces of content as being like little salesmen. The only difference being that they will continue to work for years to come without you having to pay for them! The first step is to make a list of all of … Continue reading