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How To Use YouTube To Market Your Martial Arts School

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Every day YouTube receives more than 1 billion unique visitors. And according to Nielsen research YouTube reaches more than US adults between the ages of 18 and 34 that any cable network. Statistics like these show just what a powerful marketing channel YouTube can be. Best of all creating and posting YouTube videos is completely free. Here you will learn how you can use YouTube to market your martial arts school. Benefits of using YouTube to market your school Using YouTube to market your skills has a number of benefits. Firstly, it’s a great way to create awareness of your … Continue reading

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Martial Arts Marketing Part II: Twitter

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According to Twitters own statistics there are currently over half a billion active, registered users of the social media site and each day over 180 million unique people use Twitter. That means that there is a very good chance that there are potential students for your school on twitter. Right now they are tweeting about martial arts or actively looking for a school to follow. The Magnet Strategy The magnet strategy works as follows. On a consistent basis (3 – 5 times a day) you tweet about subjects related to the martial art that you teach. This should not be … Continue reading

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Martial Arts Marketing Part I: Becoming an Authoritative Resource

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The following strategy is one of the most effective ways of driving a consistent stream of potential students to your website. But be warned – this is a long term strategy, that requires consistently to be effective. With this strategy you will be creating highly valuable, evergreen content that you will place on your website. Think of each of these pieces of content as being like little salesmen. The only difference being that they will continue to work for years to come without you having to pay for them! The first step is to make a list of all of … Continue reading

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How to Become a Karate Teacher

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If you are thinking of becoming a karate teacher, chances are that you have been studying for many years. You love karate and how it has changed your life. Now you would like to help change other people’s lives, doing what you love. It is Possible Before we begin, let’s be clear. It is possible to become a full time Karate instructor, make a comfortable full time income and not compromise on your beliefs or teaching style. There are plenty of examples of karate teachers who have achieved just that. Teachers who have been in business for decades. So if … Continue reading

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Five Great Martial Arts Marketing Ideas

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Getting new students is the lifeblood of martial arts school. Unfortunately some of the best teachers of martial arts, are not always the best at marketing their school. Even martial arts schools that are thriving can benefit from improving and diversifying their marketing mix. Below you will find the 5 great martial arts marketing ideas to attract high paying students. Google Adwords Google adwords is the largest online advertising platform in the world. It uses a pay per click (PPC) model, which means you are only charged when a viewer clicks on your ads. You also are required to bid … Continue reading

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How To Get Media Attention And Become A Local Martial Arts Celebrity

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Many people believe that Bruce Lee is the greatest martial artists that ever lived. While this may or may not be true, what is certain is that he is the most famous martial artist. The name recognition that Bruce Lee developed would have created huge opportunities for him if he had if it wasn’t for his untimely demise. While you are unlikely to ever reach the name recognition that Bruce Lee has earned becoming a local martial art celebrity does have real benefits. Marketing yourself as a martial art celebrity can bring attention for your school, increased credibility and open … Continue reading

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Why Social Proof Can Get Your School More Martial Arts Students

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Imagine that you are on holiday in Paris. You and your better half are trying to decide where you should eat dinner that night. You are faced with two restaurants both of which look attractive from the outside. But when you put your head inside the door of the first restaurant you notice that this hardly any customers at all. Looking inside the second restaurant is the thriving restaurant with customers chatting and having a grand old time. Even though you don’t know anything about the quality of the food your immediate assumption will be that the first restaurant is … Continue reading

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How To Market Your Martial Arts School With Forums

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For a marketing is one of the easiest and lowest cost forms of marketing that you can do for your martial arts school. There are numerous martial forums that you can use to leverage your personal brand and get attention for your school. When done the right way you can also build up valuable links and visitors for your school’s website. This in turn can help its rankings in Google. However forum marketing needs to be handled correctly in order to be effective. Do it the wrong way and you will be perceived as a spammer. Let’s take a look … Continue reading

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Twitter Marketing For Martial Arts Schools

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Twitter when used effectively can be a very effective way to attract new students to your school. It’s also an easy to use communication platform for your existing students. Learn what Twitter is and how you can use it to market your martial arts school. What is Twitter? Twitter is a “micro-blogging” platform that allows it users to send out 140 character updates which are called tweets. You can also include links inside of these tweets to other webpages, videos and other interesting content. Users are able to “follow” each other. If someone is following you then they will be … Continue reading