Getting new students is the lifeblood of martial arts school. Unfortunately some of the best teachers of martial arts, are not always the best at marketing their school. Even martial arts schools that are thriving can benefit from improving and diversifying their marketing mix.
Below you will find the 5 great martial arts marketing ideas to attract high paying students.
Google Adwords
Google adwords is the largest online advertising platform in the world. It uses a pay per click (PPC) model, which means you are only charged when a viewer clicks on your ads. You also are required to bid on certain keywords (search terms) against other advertisers. Make sure to target long tail keywords. For example if you were starting a martial arts school in Miami, you may not want to target the generic but expensive term “Martial arts school” but instead target the longer tail “Marital arts school Miami”.
Facebook Ads
Facebook ads is another very popular advertising platform. One of the great things about Facebook ads, is that you can target customers according to their hobbies. So for example if you wanted to attract new students to your kickboxing school, you could have your advertisement displayed to only people who live near your school and who have noted on their profile that they are interested in kickboxing.
Google Places
Google places is a free service which allows you to list your local business in Google’s search engine results. It is very important that you register your school with Google places as this is a very valuable source of visitors to your website. You will need to have a postal address where you school is listed, as Google requires mail confirmation to ensure that yours is a real and currently operating business.
Direct Mail
Direct mail is a highly effective way of attracting potential customers. The key to a successful direct mail campaign is to have a sales funnel in place. This means that when people respond to your direct mail advertisement you have a way of obtaining their contact details so that you are able to follow up with them and thus increase the chances that they will become a new customers.
Bulletin Boards
This is a free way for you to advertise your school. Consider who your target market is and then locate bulletin boards that they are likely to see. For example if you are running a lot of children’s classes then placing an advertisement up in the local grocery store or community center may be effective. Parents are likely to view these ads and follow up. If you are trying to attract young adults, then college campus bulletin boards might be a better place to try. It is a good idea to include tear away tabs along the bottom of your ad, so that the person reading it can take away the contact information easily.
