Category: Make more money from your martial arts school

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How To Make More Money From Your Martial Arts School

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There are basically two types of customers – existing customers and new customers. One mistake that some martial art school owners make is to concentrate solely on marketing to new customers, and neglecting that pot of gold which is existing customers. Marketing to your existing customers can be much more profitable and is easier than trying to get new people through the door. Your existing customers are already taking your classes. They perceive you as an expert and they enjoy what it is that you offer. More importantly you have gone-one of the most difficult problems that any small-business owner … Continue reading

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How To Use YouTube To Market Your Martial Arts School

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Every day YouTube receives more than 1 billion unique visitors. And according to Nielsen research YouTube reaches more than US adults between the ages of 18 and 34 that any cable network. Statistics like these show just what a powerful marketing channel YouTube can be. Best of all creating and posting YouTube videos is completely free. Here you will learn how you can use YouTube to market your martial arts school. Benefits of using YouTube to market your school Using YouTube to market your skills has a number of benefits. Firstly, it’s a great way to create awareness of your … Continue reading

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How To Get Media Attention And Become A Local Martial Arts Celebrity

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Many people believe that Bruce Lee is the greatest martial artists that ever lived. While this may or may not be true, what is certain is that he is the most famous martial artist. The name recognition that Bruce Lee developed would have created huge opportunities for him if he had if it wasn’t for his untimely demise. While you are unlikely to ever reach the name recognition that Bruce Lee has earned becoming a local martial art celebrity does have real benefits. Marketing yourself as a martial art celebrity can bring attention for your school, increased credibility and open … Continue reading

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Why Social Proof Can Get Your School More Martial Arts Students

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Imagine that you are on holiday in Paris. You and your better half are trying to decide where you should eat dinner that night. You are faced with two restaurants both of which look attractive from the outside. But when you put your head inside the door of the first restaurant you notice that this hardly any customers at all. Looking inside the second restaurant is the thriving restaurant with customers chatting and having a grand old time. Even though you don’t know anything about the quality of the food your immediate assumption will be that the first restaurant is … Continue reading