Tag: existing customers

There are basically two types of customers – existing customers and new customers. One mistake that some martial art school owners make is to concentrate solely on marketing to new customers, and neglecting that pot of gold which is existing customers. Marketing to your existing customers can be much more profitable and is easier than trying to get new people through the door. Your existing customers are already taking your classes. They perceive you as an expert and they enjoy what it is that you offer. More importantly you have gone-one of the most difficult problems that any small-business owner … Continue reading