Facebook now has more than 1.3 billion users. An incredible 48% of 18 to 34 years old check Facebook everyday when they wake up. Even more astounding is the fact that 28% of those 18 to 34 years check Facebook before they even get out of bed.
This is why having an online presence such as Facebook for your martial arts school is so important in your marketing strategy.
Here we will help set up your own Facebook page and create a Facebook presence for your martial arts school business.
So Lets Begin Your Facebook Presence
In order to create a Facebook page you first need to be logged in on your personal account. You then need to go to the following URL:
https://www.facebook.com/pages/create.php
Facebook Set Up Steps Continued
Facebook will then ask you to choose what classification for your personal page. Provided that your martial at school is for profit then you would select “Local Business or Place”.
Selecting the right category makes it easier for your martial arts school to be found when people are searching.
Uploading A Photo or Image
The next step is to upload a photo for your fan page. This photo will appear every time you comment or publish a post. It’s a good idea to use a logo here to help brand your martial arts school, something that helps gives your business an identity of its own.
Writing your Facebook description
Next you need to fill in information about your school. In a short paragraph describe your martial arts style and school. Make sure that you include some of the main benefits and differentiators that your school offers. This is one of your key opportunities to brand your school and attract new students.
Adding other administrators
If you have other staff members that will contribute to your Facebook page you may want to add them as page administrators. Facebook allows you to create different levels of accessibility for each person on your Facebook page. You can give employees the ability to respond to comments or to update content without giving them complete control over the Facebook page.
Adding a Facebook cover photo
One of the most important aspects of your personal page is your cover photo. The dimensions of your cover photo at 851 pixels x 315 pixels. You want to add creative image that will be appealing to users of land on the page. Try to use a couple of photos which best catches the brand image of your school or alternatively a designer could do this for you.
Posting On Your Facebook Page
Its important to post new content regularly if you want to continually attract people to your Facebook page. You can use your posts to congratulate students on their achievement, announce upcoming workshops and seminars and link to other valuable content around your martial art.
Engaging with your Facebook Fans
It is also very important that you pay attention to your comments. To create engagement on your Facebook page you need to respond and interact with your fans. By doing this it will help them keep coming back to your page to interact and liking your content.
Facebook Marketing For Your Martial Arts School
There are many options for marketing your martial art business and Facebook marketing is one them. There are advantages and disadvantages with the various marketing options, but in todays world online is definitely the fastest and most cost effective.
Once you have established your martial art Facebook presence it is important to keep it updated with regular new posts and to respond to all comments. This is part of the ongoing commitment required for a successful Facebook marketing and will create a Facebook presence for your martial arts business that will engage your visitors on an ongoing basis.