Just opened your martial at school?
Running summer classes?
Student just won a national permanent?
It’s all great news that you should share with the general public.
Press release marketing is a great way to get more attention for your martial arts school. Thanks to the Internet press release marketing is less expensive and easier than ever before. There are now a number of free press release websites where you can submit releases for distribution.
Credit to Singapore 2010 Olympic Youth Games
Advantages of press release marketing
- Exposure for your school – If you have something positive happening at your school then you want as many people do know as possible. Press release our great way to tell people what is happening at your school.
- Bring visitors to website – Inside of your press release you can include links back to your website. When people read your press releases and bring back some visitors to your website.
- Build back links – When your press release is featured on other media websites there will be a link back to your own site. These back links can help your website to rank higher in Google.
- Increased credibility – Information from press releases is often quoted in major media publications. Having your school featured in these publications is a great way to build your credibility. It can also lead to other networking opportunities.
How to write a press release for your martial arts school
What should be included in press releases
Press releases have their own specific style that need to be followed. Use the directions in the video here so that you can write press releases in a format that journalists want. This will make it much more likely that your press releases will be published.
Press releases also need to be about news. This is an important distinction because press releases aren’t just an opportunity for you to promote your school. If you want your news featured in media publications then there must be of interest.
One tactic is to tie your release into a larger event that is happening in the news. For example if there were new statistics about crime you might be able to tie in your self defence courses to this larger trend. If your martial art style was featured in a particular box office film you could link your press release to this news.
Some of the best press release sites include:
Paid Press Release Sites
* PRNewswire.com
* PRWeb.com
* Businesswire.com
* Marketwire.com
Best Free Press Release Sites
* PRLog.org
* PR.com
* PR-Inside.com
* iNewswire.com
* OnlinePRNews.com
Press release marketing can be very effective when used the right way. Create a content schedule where you write at least one press release every every two weeks. If you can keep to this fortnightly schedule you will soon find that press releases can be a very effective way to market your business and create great attention for your martial arts school.
